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Mark J Rubin Enterprises, Inc. News Stories
Our founder, Mark J Rubin gets recruited by FSVC for a special one week project in Sofia, Bulgaria

Sunday, January 14, 2007 (Copied from an email I sent to friends and family)
During a visit to Florida to visit friends and family and attend a wedding in Jacksonville, I got an intriguing email from my friend John. A mutual friend of ours, Brenda, was trying to help a volunteer organization called the Financial Services Volunteer Corps (
http://www.fsvc.org) find a geek to travel to Bulgaria for a one week special project. Financial Services Volunteer Corps (FSVC) is a not-for-profit, private-public partnership whose mission is to help build sound banking and financial systems in transition and developing countries. They are extremely well respected and it is an honor to work with them. Brenda forwarded my resume to them and a few days later we had a phone interview. The project was to build a website to help Bulgarian small business owners learn about ways to fund their businesses (through loans, investors, angels and government grants). A small business owner would go to this website, enter some basic information about their type of business and get a list of offerings/products that they qualify for. When I got to Bulgaria I learned that only 9% of them ever even attempt go to go a bank for a small business loan. The rest invest their life savings or get a loan from family members or "other" sources. It sounded like an interesting project and a chance to actually be able to do some good in the world.
 
In early December, my plans were finalized and we started having preliminary phone conferences with all of the parties involved. It's confusing to outline who was involved but I think it goes like this. BC Serdon, a Bulgarian based company had created a small database of loans, investors and grants and was emailing the database to people about once a month. They had a relationship with USAID (http://www.usaid.gov/about_usaid/). USAID works in agriculture, democracy & governance, economic growth, the environment, education, health, global partnerships, and humanitarian assistance in more than 100 countries to provide a better future for all and is run by the State Department. USAID agreed to sponsor BC Serdon in the development of this website and approached a non-profit called VEGA to assist in the planning and development of the website. VEGA is an umbrella organization for fifteen volunteer corps group, FSVC being one of them. My job would be to work with another American to assess the feasibility of the website, help plan this website and to make sure BC Serdon was capable of handling the project (and not just taking the money and running).
 
My American partner was a really neat man from Pittsburg named Steve. Steve has spent twenty years with the Small Business Administration and was the perfect person for his half of the project. He got to Bulgaria a week before I did to gauge interest from the small businesses, banks and investors. He met with more than thirty people that week and was formulating how the website would work when I got there. My job was to extract the details from him and come up with a plan of action for the website. I had to describe the current problem, and propose all of the workings of the website in a non-technical manner. That document is going to be used to be used by BC Serdon to help find a local software company to build the website. I was given a chance to bid on the project but they are expecting to pay Bulgarian market rates and it wouldn't be worth my time.
 
Most of the week had me working at BC Serdon's office all day and then spending a few hours eating dinner each night. I didn't get to see much of the town during the daytime but that's OK. The employees at BC Serdon were almost all fluent in English and had received graduate degrees. They are all pretty sharp and the owner is lucky to be able to keep them there. Bulgaria is joining the EU next month and most of the staff could find a job anywhere else in the EU in a heartbeat, but they won't leave because they want to succeed there and want Bulgaria to succeed as well.
 
On Wednesday, Steve and I had a meeting with USAID officials at the US Embassy. Security was very tight and I wasn't allowed to take any pictures, but I can assure you the inside is gorgeous and I wouldn't mind working there at all. The USAID officials wanted us to report on the progress of the project and wanted to know if they should continue sponsoring the project. We told them the project should definitely be sponsored as it could be a valuable website. USAID is pulling out of Bulgaria sometime next year because with Bulgaria joining the EU, Bulgaria will be eligible for many, many more humanitarian assistance dollars. USAID had mandated that the website couldn't take in any money while USAID was a sponsor of the website. That sponsorship will end sometime next year just as the site is launching. The restriction of being able to generate any money would likely kill the website because the sponsorship is a good amount but the website will need a lot of promotion and that's expensive. I successfully negotiated that the website would be allowed to take in money while USAID was sponsoring them, as long as the money went right back into the website (better code, more advertising, etc). This was a very big deal and the staff at BC Serdon were very happy when I delivered that news.
 
At the end of the work day on Wednesday, BC Serdon had a little in office Christmas party and gave Steve and I a few presents. They gave us both books on Bulgarian cooking, a bottle of Rakia (http://en.wikipedia.org/wiki/Rakia ), a fruit brandy traditional served with the appetizer during a meal. We had it several times with a Shopska salad, the traditional salad of the people of Sofia. It is made from tomatoes, cucumbers, peppers, onion, and a type of brined cheese which is very similar to feta cheese and is called sirene in Bulgarian and we must have had one every day. They also presented us with a bottle of Bulgarian fine wine. Bulgarians are known for their snow skiing, yogurt, rose oil (used in perfumes) and their wines. They have five wine regions and we sampled wine from many of them. The bottle of wine they gave me caught my eye. It is made from a blend of Cabernet Sauvignon, Merlot and RUBIN grapes. Apparently there is a grape called a Rubin that is made in southern Bulgaria that's a crossing of Nebbiolo and Syrah and was established in the 1960s in Pleven is grown exclusively in this region. I made it a quest from then on to try to find Rubin wines.
 
The next day was spent furiously trying to finalize the document. That night after dinner I stayed up very late working on my document and was 95% done by the time we got to the office on Friday. We met with VEGA officials to go over both of our documents and they were very impressed. I'd written about thirty pages of business speak in about four days and was pretty proud of myself. They asked if I'd be available for consulting on the project if the software developers have questions and mentioned the possibility of a return trip in the spring.
 
I am very glad I went on this trip and am now on their mailing list for future projects, although they normally want people with Banking, Insurance, Finance and Project Management experience they occasionally need geeks like me.



Given just a week, I met with many officials and helped come up with a plan to help the small business owners of an entire country. Just think what you and I can do in an afternoon brainstorm session! Contact us today and see how we can help your small business.


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